Q.Do you have a business mentor?

  Yes, I have a great relationship with my mentor
  No, but I plan to
  No, I’ve used one in the past and it hasn’t worked out
  No, I’ve never used one and I don’t plan to




Our Partners







Author ProfileRoger James


Areas of Expertise

Marketing, research, communications consultancy, business planning


Author Image
Roger James is Chairman of the Australian Marketing Institute.  He is also Director of Roger James & Associates a marketing, research and communications consultancy.  In his work for the AMI he has been closely involved in the development of marketing performance measures.  His professional background encompasses research, marketing strategy and business plan development as well as specialised work on brands and brand development.  He is the Australian representative on the ISO Working Party on developing an International Standard for brand valuation.

Visit The Australian Marketing Institute website.



Articles by this author

  • How successful is your marketing?



    Most small business owners know they need a marketing budget, but most would agree with the old cliché “I know that half my advertising is wasted, but I don’t know which half”.

    Full Article
  • Low cost strategies



    Marketing expenditure should be viewed as an investment not a cost. This is true, but from small to large businesses, there’s often a sneaking suspicion about marketing spend, particularly among non-marketers

    Full Article
  • Price is not a dirty word



    There’s a time and place for stimulating sales response, to jog sluggish buyers into action or to clear overstocked items. But if you let price become dominant it’s just about the end of your control of your marketing.

    Full Article
  • Solo entrepreneurs: challenges and opportunities



    Twenty years ago, running a home-based business was tricky, isolated, often disconnected from the real world. Now with the Internet and email you can be anywhere, including at home and be in the midst of it all.

    Full Article
  • Sponsorship as part of your marketing plan



    Whether you’re local or multi-national, making sponsorship an effective marketing tool is more difficult than many business people realise.

    Full Article
  • How to get your products into your customers hands



    These days many marketers are not even in charge of distribution channels, but if you have a small business, you are bound to be involved in the processes by which your product reaches your customers.

    Full Article
  • Find out where your money goes



    Any marketing you do can be evaluated, and should be. That’s not to say you can work it out to the last dollar, but you can at least help your business spend those dollars more effectively.

    Full Article
  • Saying 'thanks' - the simpliest CRM



    It may be face to face, it may be a letter, an email, or even a small gift, but the smart marketer will never forget that critical step, the starting point of all customer relationship management.

    Full Article
  • Developing your sales force



    There’s not a single commercial business in the world which can do without a sales force. Even a one-person business has a salesperson.

    Full Article
  • How to build a strong brand



    All in all there’s hardly a better asset for your business than a strong brand. So why is it that many small business people hardly give a thought to the idea of their brand, much less build their marketing around it?

    Full Article
  • Responding to changes in advertising media



    While competition and media fragmentation are making it harder and harder to reach your markets, there are now inexpensive ways to achieve smarter marketing, by allowing you to get to know your customers better.

    Full Article
  • Adapt your marketing for tough times



    With interest rates up and growth slowing, it’s time to have a hard look at the growth engine of your business, your marketing.

    Full Article

CloneSurfing Consultants
Terminal Services / Remote Desktop / Server installs

More detail