All the relevant business information under one roof.

Starting a Business: First steps Business planning Start-up resources
Marketing: Strategies & tips Networking Measure your marketing Public relations Branding
Business Online: Marketing & advertising Get online Search engine optimisation Website design
Sales: Hints & tips Customer service Advertising
Technology: Telstra Business Hardware Software
Business Banking: Cash management Bank accounts Credit cards
Finance & Tax: Cash flow Accounting Bookkeeping Tax
Growing your Business: Planning to grow Barriers to growth New markets Growth strategies
Innovation: First steps The innovation process Case studies Just for fun!
Women in Business: Business mentoring Julia's corner
Leadership: How to be a better boss Time management Recommended courses
Franchising: Getting started Buying a franchise Finance required Legal matters Franchising your business Selling a franchise
Wealth Building: Investment strategies Salary sacrificing Protect your business Selling your business
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Work Life Balance: Finding the right balance Personal performance
HR & Staffing: Recruiting staff Managing staff Policies and procedures Legal requirements
Insurance: Protect your business
Government Resources: Government grants Small business updates
Competitions: KBB TV Competition

Q.Do you have a business mentor?

  Yes, I have a great relationship with my mentor
  No, but I plan to
  No, I’ve used one in the past and it hasn’t worked out
  No, I’ve never used one and I don’t plan to

Roger James

Areas of Expertise

Marketing, research, communications consultancy, business planning

Roger James is Chairman of the Australian Marketing Institute. He is also Director of Roger James & Associates a marketing, research and communications consultancy. In his work for the AMI he has been closely involved in the development of marketing performance measures. His professional background encompasses research, marketing strategy and business plan development as well as specialised work on brands and brand development. He is the Australian representative on the ISO Working Party on developing an International Standard for brand valuation.

Visit The Australian Marketing Institute website.

How successful is your marketing?

Most small business owners know they need a marketing budget, but most would agree with the old cliché “I know that half my advertising is wasted, but I don’t know which half”.
Low cost strategies

Marketing expenditure should be viewed as an investment not a cost. This is true, but from small to large businesses, there’s often a sneaking suspicion about marketing spend, particularly among non-marketers
Price is not a dirty word

There’s a time and place for stimulating sales response, to jog sluggish buyers into action or to clear overstocked items. But if you let price become dominant it’s just about the end of your control of your marketing.
Solo entrepreneurs: challenges and opportunities

Twenty years ago, running a home-based business was tricky, isolated, often disconnected from the real world. Now with the Internet and email you can be anywhere, including at home and be in the midst of it all.
Sponsorship as part of your marketing plan

Whether you’re local or multi-national, making sponsorship an effective marketing tool is more difficult than many business people realise.
How to get your products into your customers hands

These days many marketers are not even in charge of distribution channels, but if you have a small business, you are bound to be involved in the processes by which your product reaches your customers.
Find out where your money goes

Any marketing you do can be evaluated, and should be. That’s not to say you can work it out to the last dollar, but you can at least help your business spend those dollars more effectively.
Saying 'thanks' - the simpliest CRM

It may be face to face, it may be a letter, an email, or even a small gift, but the smart marketer will never forget that critical step, the starting point of all customer relationship management.
Developing your sales force

There’s not a single commercial business in the world which can do without a sales force. Even a one-person business has a salesperson.
How to build a strong brand

All in all there’s hardly a better asset for your business than a strong brand. So why is it that many small business people hardly give a thought to the idea of their brand, much less build their marketing around it?
Responding to changes in advertising media

While competition and media fragmentation are making it harder and harder to reach your markets, there are now inexpensive ways to achieve smarter marketing, by allowing you to get to know your customers better.
Adapt your marketing for tough times

With interest rates up and growth slowing, it’s time to have a hard look at the growth engine of your business, your marketing.

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