In episode 1 of Kochie’s
Business Builders TV Series 2, we focus on three important issues relevant to
any small or medium-sized business
owner: marketing, finance and business expenses.
In this episode we meet
Michelle Saper, the owner of a boutique day spa called Missy’s Place.
In Part 1 we look at the
issue of marketing. Up until now, Michelle has been using an ad-hoc approach
when it comes to marketing, so we’ve sent in Sharon Williams from Taurus
Marketing to give her some pointers on refocusing her marketing strategy.
In Part 2 Sharon suggests
that Michelle needs to implement a more targeted marketing plan and provides
her with a 10-point marketing plan.
In Part 3 our finance expert
Julia Bickerstaff from Deloitte sheds some light on Missy’s Place’s financial
status. Julia reveals that Missy’s Place is in a better financial position than
Michele first thought, and provides some advice on how to utilise her staff to their full potential.
In Part 4, we take a look at
how to save on business overheads. Avron Newstadt from Expense Reduction Analysts
pops in to help Michelle trim down her operating costs, such as phone bills and
postage costs. Kochie also drops in to see how Michelle’s getting on since our
experts visited her business.