KBB TV Episode 2 - Series 1
In episode 2, we again catch up with Rhona Rafferty, our young holistic counsellor, and Kimberley and Tim Sporre, the producers of Zest lemon and lime flavoured beers.
In part 1, we send Zest to meet with our Entrepreneur at Large, Tim Pethick, the founder of Nudie Juice, to review their existing branding approach.
In part 2, Tim gives Zest some pointers on how to tell if your business is achieving its goals and Rhona meets with Liz Rowell and Dale Burrows, from Marketing company Red Ark, to get some direction for her branding.
In part 3, Linda Hailey, our small business expert, suggests to Zest that they need to refocus their maketing messages to make sure they're getting across the key benefits of their product to potential retailers and Kochie catches up with Rhona to find out how her business is going now that she's actually set it up.
In part 4, Kochie visits Kimberley and Tim from Zest to find out how they're now getting on and discovers they've made a few direction changes.
To watch episode 2 of "Kochie's Business Builders" online, click here. Don't forget to select the bandwidth option ("Video Quality" tab at top of video player window) suitable to your connection.