KBBTV Episode 5 - Series 2
In episode 5, series 2 of Kochie’s Business Builders, we look at some issues that affect many small and medium-sized business owners: communicating a clear and consistent message to the market and rebranding.
In this episode we meet Cameron Hall from GD Rentals- Galleries Direct a boutique art agency that has two distinct sides to it. GD Rentals deals with renting premium artwork to corporate clients and Galleries Direct provides clients with advice regarding the purchase of art.
In part 1, Nudie Juices founder and marketing expert, Tim Pethick talks to Cameron about communicating to his target market better by having a consistency of messaging.
In part 2, Tim talks to Cameron about considering different business models to help the business manage irregular cash flow better.
In part 3, Cameron talks to branding expert Richard Sauerman from Wake up Tiger about how to define the essence of a brand.
In part 4, Richard talks about some of the common mistakes small businesses make when it comes to Brand and some of the little things they can do to make a big difference. I also check back in with Cameron to see how he went with our expert team.
Note: The information contained within the Kochie's Business Builders television program and website is general in nature and is not intended to be a recommendation, offer or invitation to take up the investments, services or products of any of the companies featured. If you are considering doing so, you should seek independent business and financial advice from an appropriately qualified professional on whether the information is appropriate for your particular needs, financial situation and
investment objectives. The producers have no commercial arrangements with the case studies featured on the television program or website.