How to build a strong brand
Author:
Roger James
All in all there’s hardly a better asset for your business than a strong brand. So why is it that many small business people hardly give a thought to the idea of their brand, much less build their marketing around it?
Solo entrepreneurs: challenges and opportunities
Author:
Roger James
Twenty years ago, running a home-based business was tricky, isolated, often disconnected from the real world. Now with the Internet and email you can be anywhere, including at home and be in the midst of it all.
Saying 'thanks' - the simpliest CRM
Author:
Roger James
It may be face to face, it may be a letter, an email, or even a small gift, but the smart marketer will never forget that critical step, the starting point of all customer relationship management.