Knowing what price to set
Author:
Greg Chapman
When marketing a product or service, businesses find it difficult to set their prices. Too high, and no-one will buy, too low, everyone will buy, but you will go broke. So how do you set your prices?
Creative ways to distribute your product
Author:
David Koch
As a small business owner, it can be difficult finding easy, cost-effective ways of distributing your product. Right? Wrong. All you need to do is think outside the box, and take a creative approach to distribution.
Knowing your point of difference
Author:
Susan Oakes
Developing your business or brand positioning is very important as it is the core for all your communication with your customers, suppliers, business partners and employees. Having a point of difference from competitors is essential.