Marketing for the digital age
Author:
Jeremy Glass
With all the energy, excitement and investment around digital, why do we often find that going digital can be effective with one campaign but then seemingly disappoint the next time around?
Promoting your business locally
Author:
Michelle Gamble
There is a myriad of advertising options available to businesses. It’s important to have a clear plan about how you are going to market your business. Here are some tips on how to effectively promote your business, especially locally.
Are you using a hit-and-miss approach?
Author:
Peter Irvine
So many of us are wasting our money and efforts in marketing strategies that just don’t work. Most businesses have a ‘hit-and-miss’ approach to marketing. Why? Because that’s what our competitors are doing!