Marketing when times are tough
Author:
Sharon Williams
In a tough economic climate, marketing is often the first thing to go as businesses cut cost. It is best not to run with the herd, because a market that is tightening affords even more opportunities to the innovative player.
Getting publicity for your business
Author:
David Koch
After close to 30 years working in the media, it’s easy to take for granted what a mystery it can remain to those outside of it.
The benefits of PR
Author:
Michelle Gamble
Have you ever read a newspaper story about a competitor and said with disgust “That’s not news, we’ve been doing that for years!”? Well welcome to the world of PR and media relations.